Birth Advocate — Founding Outreach
Fifty states. One founding spot each. You're not convincing fifty people in Texas — you're finding the one. Every no moves you closer to filling that seat before someone else does.
The script
Hi, I'm [your name] with Birth Advocate. We're a directory putting attorneys on birth teams to keep moms safe. We're looking to partner with firms that do pro bono or advocacy work for mothers who can't afford private counsel — who's the best person I could send a brief intro to?
The job of this call
Closing $997. Defending the model. Convincing a skeptic. Getting a yes on the spot.
One name. One email. That's a complete, successful call — even if everything else is a no.
Objections (tap to open)
Black women die in childbirth at three times the rate of white women, from largely preventable causes. Most birth injury claims trace back to a documented failure inside the delivery room — the exact moment a legal advocate could have interrupted. This is a measurable safety gap with a legal access problem at its center.
Birth Advocate does not require birth injury expertise. It requires advocacy expertise — knowing how to support a vulnerable client in an institutional setting, ask the right questions, and document what happens. That's family law. The malpractice attorney is the wrong hire for this room. You are the right one.
Founding membership includes a small pro bono quota alongside paid cases. If a firm won't commit to that, they're not a founding fit right now. Thank them, hang up, dial the next number. Don't negotiate this one.
A doula provides emotional and physical support. A Birth Advocate lawyer provides legal presence — the ability to ask questions that carry legal weight, document in ways that are legally significant, and convert to litigation counsel if harm occurs. Doulas cannot do that. Lawyers can.
Thank them, hang up, dial the next number. A flat no this early isn't a referendum on the model. The founding lawyer already believes in the field. People who don't are not the customer right now.
The numbers
"If they don't get it, they don't get it.
They just miss the founding train."
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The Script
Hi, I'm [name] with Birth Advocate. We're a directory putting attorneys on birth teams to keep moms safe. We're looking to partner with firms that do pro bono or advocacy work for mothers — who's the best person I could send a brief intro to?
Quick Objections
Outcome Guide
Today's Stats
10-week certification for Birth Advocate sellers. Mark each week complete as you finish it. Open the full lesson in the Citadel LMS.
0 of 10 weeks complete